STUART CANDY, OCAD, TRELLO RESOURCES
Why, what works - it's vivid and iconic, recasting a famous urban area as something else. What's missing - plenty, but for a single image it generates quite a number of rich questions, which may be as much as you can ask of one frame.
Vanessa: Great postcard Stuart - What is it about the iconic (Parliament Square) that is important here? Is it that it's recognizable or that it shows stability or that it is surprising as a juxtaposition?
From Wired magazine's 'Found: Artifact from the future'
Why - it's a playful reworking of something quite minor and mundane
What works - This may be just a fragment, but it's at 1:1 scale. Trying to render the whole picture of massive social/eco/tech/political/enviro change tries to put too much in a single view.
What's missing - See above.
Stuart: There may be a lesson here, I think - regardless of what you make of the visuals themselves. Consider this: the exact same 2-minute video, uploaded twice to YouTube: in one case, with boring voiceover, 313 viewshttp://www.youtube.com/watch?v=__vghCWuXI0 in the other case, with no sound at all, 12,536 views http://www.youtube.com/watch?v=JJ-5PyDIzY0
Why, what works - Re-dressing an existing location dramatises transition. Done as video, this makes very clear a trajectory of possible physical change.
What's missing - it's a very external/physical view of change, which can underline an invisible bias suggesting the main thing that needs to change is merely technical, the configuration of atoms. Which is naive.
This is a still from one of four experiential scenarios (immersive, interactive) run in parallel at "Hawaii 2050" in 2006.
Similar project (in the form of an exhibition of artifacts):
Comments: Stuart: Why - immersive experience and interaction presented a deeper point of entry that visual alone. What's missing - a sense of what has become of the installed material (and political) base of industrial society. Exactly how we got here wasn't the focus, but it's an important piece not explicitly spelled out. What works - culture and place specific, this vision turned out to be (anecdotally) the most popular of the four parallel rooms of Hawaii 2050.
Stuart; Why - A tangible artifact, postcard in this case, can say even more than an image, because it carries with it an implicit context of interaction/discovery etc
What's missing - everything else about that world. But that's the point; it invites us into contemplation of what's not seen.
What works - see above.